Have You Read Your Own Website Lately?
You should – especially if it isn’t bringing you as much business as you’d like.
So go there today. Read it as if it wasn’t yours, and see if it’s giving your visitors a reason to stay and explore – or a reason to choose you and your product or service over all others.
I usually talk about real estate sites, because that’s what I write most often, but this applies to EVERY site.
If you offer goods are services that can be perceived as just like the goods and services others offer, you need to offer a reason why yours are the best choice.
Too often, consumers don’t realize that there really are differences. Until they’ve had a noticeably good or bad experience, they think that all real estate agents, all mortgage lenders, all insurance agents, etc. do the same work and provide the same services.
So today, read your web pages. See if they need some tweaking.
And if they do, get in touch. I’m a freelance copywriter specializing in helping independent business people dominate their local markets. (Even if “local” means “national.”)