Use Case Studies in Marketing – Stand Out From the Crowd
You don’t see case studies widely used in real estate marketing, or in any other small business but why not?
We know testimonials work in every service business. But we also know that they are not always believed. It’s too easy to write a testimonial and assign it a fake name – or simply something like “J.W. in Phoenix.” Who is to know, when no address is given?
A case study, on the other hand, tells a story, and clients give their names. They talk about a problem someone had and how you (or your products) solved that problem.
If you think about it, in real estate, most transactions have some kind of story about your service that a buyer or seller would be pleased to tell.
How do you get an interesting case study? By having someone else interview your past clients, then write about it. Why someone else? Because modesty will prevent you from asking enough questions about what you did and how it affected them.
A third party can ask those questions that get people to explain what happened and take pleasure in singing your praises.
Think about it – your clients won’t tell you what you did. You already know that. About all they’ll say to you is that you did a great job, and thanks.
Case studies might be a good marketing tool for you. If you agree, call me!I’d love to help you stand out in your marketplace.
Image courtesy of Dreamstine.