Successful Networking – Make it All about Them
You’ve no doubt heard snide remarks about people who “work the room” looking for clients at every event. Other people see them coming and try to get out of the way fast.
Someone, somewhere along the way, told them that was the way to network and pick up new client leads.
By taking the focus off of yourself, and being interested in other people. Instead of telling them all about YOU, ask about them. Find out if there’s a way for you to help their business. Get their cards and after the event, follow up.
If you have the opportunity, send them a referral or a lead.
Of course you should let them know what you do – but do so in a way that offers help or information instead of asking for their business.
Coming from a real estate agent, an offer to send a market report – or any other report you use – is a whole lot more welcome than “Who do you know who needs to sell a house?”
First you give, then you get.