Thoughts on Marketing…

Several discussions on Active Rain lately have touched on the problem of clients being upset when they can’t reach their real estate agent, clients calling in the middle of the night, etc. My thought was “Why not make it both easy and clear for both of you?” Why not send each of your clients an [...]

This message was originally posted on Active Rain, a little over two years ago. It was intended for real estate agents, but the principles apply no matter what business you’re in. So here is the question: Is writing your own marketing materials the highest and best use of your time? You as a real estate [...]

One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]

Even writers can get confused about which word to use. So when I came across this easy way to remember how to choose between less and fewer, I was tickled. It’s one of those things that’s so simple, you have to think “Why didn’t I notice that before?” If you’re talking about something that can [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Just as those of us who are old enough remember where we were and what we were doing when news came that John Kennedy had been killed, most of us remember the moment when we heard about the attack on America. Since I don’t turn on the TV in the morning nor listen to the [...]

For the past several days I’ve been getting this message: “We can see you have a good web site but you could use a significant increase in targeted web traffic. We can review your site for free and show you how you can improve this portion of your online business right away. Reply to us [...]

Your Website is supposed to be a Marketing Tool, Not a Public Service, and yet… far too many real estate websites merely provide a home search service – or a form that allows homeowners to estimate the value of their own home. (And in my opinion, those should be removed from ALL real estate websites.) [...]