Is Your Real Estate Website a Marketing Tool?
Your Website is supposed to be a Marketing Tool, Not a Public Service, and yet… far too many real estate websites merely provide a home search service – or a form that allows homeowners to estimate the value of their own home. (And in my opinion, those should be removed from ALL real estate websites.)
Some real estate websites are what I call “Chamber of Commerce” sites – working hard to convince visitors that they should relocate to that city.
The sad thing is, agents have spent sometimes thousands of dollars to have a beautiful site developed – but they stopped short of paying for actual marketing copy.
The result is that the sites are full of really tired old phrases that do nothing to make the agent stand out from the crowd.
Take the time to evaluate your own site this week-end, and judge it against the age-old copywriting formula: AIDA
- You’ll have to grab Attention with a good headline or strong photos.
- The Interest can be captured by demonstrating how you will make their lives better and easier.
- The Desire should be to buy or sell a home – with YOUR help.
- The Action – should be a call or an email to you.
Look at your website this week-end. Is it selling you, is it selling your city, or is it simply providing a search function?
To learn more about real estate websites, visit me at Copy by Marte…