Archive for October, 2011
How to Use Samples to Gain Customers
The whole point of using free samples is to entice people to try what you have to offer,like it, and come back for more. Just giving away free stuff is NOT your goal. And yet… Let me share three examples from my own mailbox this week.(Because I think it’s fun to get unexpected things in [...]
Posted: October 2nd, 2011 under Uncategorized.
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Do Hope and Greed Lead to Gullibility?
This past week the Spokane newspaper has been reporting on a Ponzi scheme in Spokane. A couple of months ago the Idaho Falls newspaper was reporting on one in Southern Idaho. And of course we all know about Bernie Madoff. The interesting thing about all of them is that the perpetrators preyed on people in [...]
Posted: October 1st, 2011 under Uncategorized.
Tags: get rich quick schemes, gullibility, ponzi schemes
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