Thoughts on Marketing…

Who lists a house in December? A seller who is serious about getting that house sold? Who buys a house in December? A buyer who needs to find a new home. And that’s good news for those agents who choose to keep working in the month when many other real estate agents will be goofing [...]

Copywriters are always on a search for words that will persuade the readers. Just yesterday I spent nearly an hour on the phone with a client who was trying to decide on the best word to describe an offer he was making. It can be a long process, pondering each word and trying to decide [...]

Take a look at your website today, then decide: Is this site a public service or a marketing tool? It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not. They may feel [...]

Of course if you want your clients and colleagues to recommend you, you need to ask for testimonials. Even people who love your work will forget that their comments are valuable to you. But here’s another way to get more recommendations: Make the first move – recommend them first. If you’ve done business with someone [...]

Proof read your copy before submitting. It will help you eliminate the verbal stop signs that make your article lose its flow.

There’s a person I’ve been following for a while who puts out some good, useful information. And while I haven’t yet purchased anything from her, I have considered it. But now… I’m reconsidering that thought. Why? Because yesterday she wrote a persuasive email introducing her followers to one of her colleagues. She wrote quite a [...]

Write a great headline or subject line offering information they can use. Then fill your message with reasons why they want that information, and offer to sell it to them. Offer a free download – promising 30 pages of information they can use. Then deliver 30 pages of 24 point type that tells them why [...]

When I found this information on Active Rain I just shook my head in wonder. Their short sale negotiators are notorious about not returning phone calls and generally being non-responsive to agents trying to close short sales. But… they’ll Tweet you! In fact, they have a Twitter account: @BofA_Help set up just for this purpose. [...]

This week Active Rain published the results of a survey they took to determine the difference in activity between agents. They found some big differences between agents who earned $100,000 or more per year and those who earn $35,000 or less. One of those differences is contact management. Rich agents stay in touch with past, [...]

“News from Swanepoel Trends Report” landed in my inbox a few days ago – I don’t know why, but there it was. Since it said “Real Estate Trends” it seemed like a good idea to read it, and boy was I shocked! The gist of the article was that real estate agents needed to be [...]