Archive for November 15th, 2011
3 Ways to Make a Prospect Feel Duped
Write a great headline or subject line offering information they can use. Then fill your message with reasons why they want that information, and offer to sell it to them. Offer a free download – promising 30 pages of information they can use. Then deliver 30 pages of 24 point type that tells them why [...]
Posted: November 15th, 2011 under Uncategorized.
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