Archive for November 16th, 2011
Endorsements Can Ruin Your Credibility
There’s a person I’ve been following for a while who puts out some good, useful information. And while I haven’t yet purchased anything from her, I have considered it. But now… I’m reconsidering that thought. Why? Because yesterday she wrote a persuasive email introducing her followers to one of her colleagues. She wrote quite a [...]
Posted: November 16th, 2011 under customer relations, effective marketing, expectations, false promise.
Tags: affiliate marketing, credibility in marketing
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