3 Ways to Make a Prospect Feel Duped
Write a great headline or subject line offering information they can use. Then fill your message with reasons why they want that information, and offer to sell it to them.
Offer a free download – promising 30 pages of information they can use. Then deliver 30 pages of 24 point type that tells them why they want your information – and offers to sell it to them.
SELL them a product - one that tells them they need another product in order to realize their dreams.
Posted: November 15th, 2011 under Uncategorized.