Are You Doing “Rich Real Estate Agent” Activities?
This week Active Rain published the results of a survey they took to determine the difference in activity between agents.
One of those differences is contact management. Rich agents stay in touch with past, present, and future clients.
Another difference is in what they spend on technology and marketing / prospecting. On average, rich agents spend more in a month than poor agents spend in a year.
Rich agents also hire help. They get someone else to take care of social marketing and other activities that don’t involve being face-to-face with clients.
And… they blog. In fact, the most successful agents blog on more than one platform. Why? For the contacts of course, and for the added content on their websites, but also for the search engine optimization gained from all those links back to their websites.
Want to read the full report? You’ll find it on Active Rain.