Your Website: A Public Service or a Marketing Tool?
Take a look at your website today, then decide: Is this site a public service or a marketing tool?
It might be filled with all kinds of useful advice and tools for your visitors. And you might think that’s enough to make them love you and use your services. But it’s not.
They may feel gratitude for the information and tools you offer, but that won’t make them choose your services.
For that you need 2 more things:
- Reasons why you are going to serve their needs better than anyone else.
- A call to action. Yes, you need to say “Call me.”
This will be the subject of my real estate ezine this week. If you’d like to be sure to get a copy, come over to www.copybymarte.com and request your free first time buyer letter. Then you’ll be on the list to receive the ezine.
Posted: November 27th, 2011 under real estate ezine, real estate marketing, real estate self promotion, web copy, web marketing.
Tags: real estate copywriting, real estate marketing, real estate website