Archive for December, 2011
Is There a Place for Hype in Real Estate Marketing?
On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use. What if they said: “Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!” But then… someone commented with an [...]
Posted: December 30th, 2011 under hype in marketing, real estate advertising, real estate copywriting, real estate marketing.
Tags: hype in marketing, real estate copywriting, real estate marketing, selling real estate
Comments: none
Rule #1 in Writing Marketing Materials
Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]
Posted: December 30th, 2011 under business writing, copywriting, e-mail, e-mail marketing, effective marketing, email marketing, internet marketing, marketing, marketing mistakes.
Tags: copywriting, effective marketing, email marketing, marketing, marketing copy, marketing mistakes, web marketing
Comments: none
In Marketing, Conversational Grammar is Good – Bad Grammar is … Not
A few days ago I received a series of emails from someone whose name is well known as a marketer of “how to make money on line” programs. Once again, he was promising the sun, moon, and stars to anyone who signed up for his latest and greatest. I have no idea why I read [...]
Posted: December 29th, 2011 under grammar, marketing, marketing mistakes.
Tags: copywriting, internet marketing, marketing mistakes
Comments: none
An apology and a New Year’s Resolution
The apology is for not keeping up with this blog… The resolution is to figure out what’s wrong with my new computer – it won’t allow me to view any of my own domains, including this one. That means I have to go to this old computer to post. And the reason I got a [...]
Posted: December 28th, 2011 under Uncategorized.
Comments: none
A “Hot Tip” to Make Your Website More Effective
Surfing the net and looking at real estate sites tonight, I just came across a tip that might help you keep visitors on your pages a little longer – or at least help them find their way a little easier. Check out this post by web designer David Smith.
Posted: December 13th, 2011 under real estate self promotion, web marketing.
Tags: tips for better websites, website tips
Comments: none
Sending Christmas or Hanukkah Messages to Your List?
Even if yours is a holiday message, remember the basic rules in client communication. It’s all about THEM. Stick with the tried and true rule of using “You” at least 3 times as often as you use “I.” Next, make your message a “gift.” Give them an uplifting poem or a beautiful photo. You could [...]
Posted: December 12th, 2011 under holiday messages, holidays, real estate marketing, real estate self promotion, self-promotion.
Tags: holiday greetings to clients, holiday real estate messages, real estate self promotion on holidays
Comments: none
Stop! Read Carefully Before You Click
I have to make a confession – I like sending for free samples. It’s fun to get surprises in my mailbox, and it’s fun to try new products. So if I see a free sample offer and I have a little time, I follow up. Recently, however, I’ve started clicking away instead of clicking through. [...]
Posted: December 7th, 2011 under Uncategorized.
Comments: 1