Is There a Place for Hype in Real Estate Marketing?
On Thursday I wrote an Active Rain post talking about how funny it would be if real estate agents used the same tactics that many other marketers use.
What if they said:
“Scientific discovery reveals the secret to hypnotizing buyers into choosing your home – and paying top dollar!”
But then… someone commented with an idea that’s part hype and part good sense.
Read the post and the comment, then tell us what YOU think.
Posted: December 30th, 2011 under hype in marketing, real estate advertising, real estate copywriting, real estate marketing.
Tags: hype in marketing, real estate copywriting, real estate marketing, selling real estate