Rule #1 in Writing Marketing Materials
Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore.
The rule is: Remember that it isn’t about you.
Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or need.
Test each of your marketing messages (including web pages) by checking to see what the first sentence is about. If it says “we” or “I,” rewrite it.
Then count the number of times you say “we” or “I” or any variation thereof. Next, count how many times you use some version of the word “You.”
Unless you’ve used “you” at least 3 or 4 times as often as you’ve used “I,” – rewrite it.
Posted: December 30th, 2011 under business writing, copywriting, e-mail, e-mail marketing, effective marketing, email marketing, internet marketing, marketing, marketing mistakes.
Tags: copywriting, effective marketing, email marketing, marketing, marketing copy, marketing mistakes, web marketing