Sending Christmas or Hanukkah Messages to Your List?
Even if yours is a holiday message, remember the basic rules in client communication.
It’s all about THEM.
Stick with the tried and true rule of using “You” at least 3 times as often as you use “I.”
Next, make your message a “gift.” Give them an uplifting poem or a beautiful photo. You could even include a fun holiday puzzle or a link to a heartwarming holiday story.
If you want your holiday message to help make your phone ring, and if you’ve purchased some kind of give-away, offer to send it when they call and request it.
I used to buy both wall calendars and pocket calendars – and folks would come to the office to get them. So – a “Stop by for Christmas cookies and your 2012 calendar” would be good if you have a bricks and mortar office.
You could even thank your past clients for their business and tell them that because of their support, you’ve just made a donation to a worthy cause.
Just remember to make the message your own. Nobody is much interested in receiving a card that says “Happy Holidays” and comes with a pre-printed signature.
Posted: December 12th, 2011 under holiday messages, holidays, real estate marketing, real estate self promotion, self-promotion.
Tags: holiday greetings to clients, holiday real estate messages, real estate self promotion on holidays