Thoughts on Marketing…

You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your [...]

Do you use open houses to gather real estate leads? Sometimes they work, and sometimes all you get for your trouble is a few hours alone. That’s pretty frustrating if you’ve gone to the trouble to send invitations and provide refreshments. So try this instead: When you close on a home sale, let your client [...]

If so, how can you shove them off that fence and into a buying mode? First, show them how the law of supply and demand dictates that rents will continue to rise. In some communities it is already cheaper to pay a mortgage payment than a rent payment. If foreclosures continue, so this trend should [...]

Business cards are some of the least expensive but most effective marketing pieces you can buy. Unfortunately, too many people keep them stowed away in a desk drawer instead of handy in their pockets. Your business card should do two things: Reveal both your name and your face – so that people who don’t remember [...]

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]

Ever since July, when I got this new HP computer to replace an old one that is dying, I haven’t been able to come here on my primary computer. Every time I wanted to update this blog, I had to go fire up the old computer and hope it was going to work. Back in [...]

First, Happy New Year! I wish you health, wealth, love, joy, and happiness for 2012 and beyond. And while I can’t help you with most of that, I do hope to help you with the wealth part by bringing you useful marketing tips and ideas. Here’s the first one: Forget New Year’s Resolutions. Instead focus [...]