Thoughts on Marketing…

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home.

That means instead of writing “large kitchen” you should write “12 X 14′ kitchen offers space for friends and family to help with holiday meals.”

And instead of saying “surrounded by trees” you should write “tall Pines surround the property, assuring privacy.”

I know – some places on the web you don’t have room so you have to be boring and uninspiring. But some places – like your own website – offer all the space you need. So use it!