Are You Embarrassed to Admit that you Need a Copywriter?
If so, you aren’t alone.
My own best friend is. Every time she calls me for help with copywriting, she apologizes for needing help. She, like many others, seems to think that since she’s an intelligent person, she should be able to write great copy.
Why? She’s brilliant at accounting, and I’m not at all embarrassed to admit I need her help figuring out debits and credits. I’m also not embarrassed to hire a mechanic for my car or a professional to cut my hair. I didn’t study those things and have no talent for them.
Unfortunately, too many people who think they “should” be able to write go ahead and do it. They write their own sales letters and ad copy – with results that are often detrimental to their success. A poorly written letter can be worse than no letter at all.
Realtors often have a second problem: time.
In addition to thinking they should be able to write, some people suffer from thinking that they should be able to write a good letter on the first draft, or turn out a winning ad in 15 minutes — and they should be able to do it in between other tasks that have their minds spinning seven different directions.
When they’re running from one appointment to the next and trying to take care of client details in between, that might be all the time they have to devote to the task, but it just doesn’t work that way.
The truth is good copywriting takes time, study, and plenty of thought. And after that it takes proofreading. Depending upon the subject matter, one simple sales letter could take all day to write.
One postcard could take several hours. In fact, sometimes the shortest copy can take the most time, because each word is so important. Copywriters spend a lot of time considering words and their impact and trying to choose exactly the right ones to evoke the desired emotions in their readers.
If you’ve been writing your own copy and not getting the results you want, try finding a good copywriter. Do the job you do best — such as selling homes, staying in touch with people, and tending to all the details involved in a closing — and let a professional write the copy that will bring you more customers.
Quit feeling guilty because you’re not a professional copywriter, web designer, auto mechanic, hairdresser, or accountant. Instead, keep on being the best expert you can be in your own field and be thankful that you don’t have to do everyone else’s job in addition to your own.
By the way, that thankfulness is a good trait to practice!