Thoughts on Real Estate Marketing…

If you haven’t chosen a niche, you should. Then you should promote it on your website and in your real estate agent bio.

But with so much to choose from, how do you do it?

You can begin with what you know.
For instance, a neighborhood or a type of property that you know well.

You can begin with the niche in which you have the most experience.
If the “luck of the draw” has had you working in one particular niche more than another, you can focus on it.

You should begin with the property and people you enjoy most.

When you’re working with the kind of property you like and the kind of people whose company you enjoy, you’ll be more successful.

Why? Because your enjoyment will show, even if you don’t talk about it. Your enthusiasm and your growing knowledge will draw even more clients to you. And those clients, having enjoyed your service, will send you referrals.

What you should NOT do:
You should NOT choose a niche based on price.

Yes, you can make larger commissions selling higher priced properties. But if you don’t enjoy it and don’t know it well, every day will be a struggle. You’ll close fewer transactions while enjoying it less. And your clients will know.

We all give off vibrations. If yours show that you love your work the results will be far different than vibrations that show you’re stressed out – or in over your head.

Let your real estate website and your agent bio reveal and promote your niche – and grow your business in a direction that will bring you joy.