Marketing Bloopers: This subject line could destroy your response rate
A few minutes ago I received an email with the subject line: “Don’t ignore this.”
The message itself informed me that the sender had written me yesterday and I had not responded – so I had BETTER respond today.
As the old saying goes: “Three guesses about what I did, and the first two don’t count.”
I just can’t imagine what this person was thinking. That he could force me to care about whatever he wanted to promote?
The words “don’t ignore” could be properly used – as in don’t ignore the warning signs of something, But it has to be tied to a benefit to the reader – NOT a benefit to the marketer!
And perhaps this person did have something to offer that was a benefit. But he didn’t take the time to explain that. He’s one of those who sends such brief emails that you never have much of an idea what it’s about – the only thing that comes through is he wants your money.
The bottom line – before you use a subject line, stop and think about how YOU would feel if you saw it in your own in-box. Would you open and read, or simply delete?