Thoughts on Real Estate Marketing…

Through these rough years of the economic meltdown, it felt like the buyer pool was shrinking like a puddle in the hot sun.

Those folks who were selling weren’t going to be able to buy again for a long time.

Well, guess what? A “long time” has now passed. It’s now time to reach out to those former homeowners and help them buy before prices and rates go up.

Even some who lost their homes to foreclosure are now eligible for a new mortgage loan. Better yet, the lenders have eased up a bit on the regulations they put in place right after the crash, so those buyers can once again get into home ownership with a low down payment.

(Thankfully, they haven’t gone back to the “loosy goosy” standards that caused the whole mess, or we’d be headed right back into trouble.)

Remember, your short sale clients are eligible within 2-3 years, and after a foreclosure, the clients you couldn’t help can buy again after 5-7 years.

So that you can reach out and remind them why NOW is the time to get back into home ownership, I’ve written a new letter set. I’m calling it the “Homeowners on the Rebound” set.

This set reminds them of the perils of renting, while reassuring them that with today’s low prices and low interest fixed rates, they won’t be taking the same risks they took before.

Come to Copy by Marte today to get your letters and start turning those former short sale sellers into today’s buyers.