Content Marketing: When Choosing Keywords, Focus on the Core Idea
Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes.
To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial potatoes, AND that the grocery store potatoes were in such terrible shape that you only get 5 pounds of peeled potatoes from a ten pound sack. They’ve got cuts, rotten spots, etc.
In this dream, I was thinking about the keywords for the post and writing things about potatoes. Then suddenly I thought “What am I doing?” This post isn’t about potatoes!
No, what it was about was customer satisfaction, customer service, and delivering what you promise. It was about consumers being able to have some faith in the quality of the merchandise they buy. Maybe even about integrity in marketing, since those bags of awful potatoes are labeled “#1.” (I don’t want to think what #2 or #3 look like.)
So, when you write a blog post (or any other content) stop and think about the “core idea” of your message.
For instance: You may be writing about a celebration coming up in your community, but what you’re really writing about is the fact that your community is a good place to live. Here you’ll find good things to do, involved citizens, etc.
Whatever your core idea, be sure to include it in your copy – and in your keywords.
Image courtesy of Dreamstine.
Posted: May 9th, 2012 under blogging, effective marketing, marketing, marketing copy, marketing real estate.
Tags: advertising, effective marketing, marketing, marketing copy, marketing mistakes, web marketing