Thoughts on Real Estate Marketing…

This week I’ve been thinking about “Coming late to the party.”

Our county and state election primary is next Tuesday and this week our mailbox has been filled with “Vote for me” ads – but a whole lot of people have already voted absentee, so those ads are simply wasted paper, ink, and postage.

It’s sad, because our news coverage here is such that I’d never even heard of a few names on that ballot. If I’d known something about those people, I might have voted for them.

But maybe not – most of the ads don’t say much beyond “I’m wonderful, pick me.” But you never know. A few did state their position on one or two issues.

What does my tale of  ” too late” political advertising have to do with real estate?

It’s just a reminder… Don’t come late to the party!

Don’t procrastinate about contacting that FSBO or Expired listing or any kind of  lead. Do it as soon as you’re aware of it.

Otherwise, those prospects may “vote” for someone else before they even know you exist.

For good ideas on how to get there first, read my weekly real estate marketing ezine for May 9.

And if you don’t know what to do to follow up after you’ve made first contact, go to my prospecting letter page and follow the links to FSBO letters, Expired Listing letters, and any of the niche letters. Read the descriptions and gather ideas – or just get the sets you need and save time by using the words I’ve already written.

Image courtesy of Dreamstine.