When adding blog content, double-check your work
When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget.
I’m sure glad I didn’t forget today!
Seeing that my Active Rain profile was in sad need of updating, I took the time this morning to do it. Then I checked to see what it looked like.
I have no idea why or where it came from, but at the top of each section there were at least 100 lines of “gobbledy-gook.” I went into the HTML editor and got rid of them, but if I hadn’t checked, all a visitor would have seen was – yuck.
After that was repaired I checked all the links and they’re fine.
But earlier this week, one of my links wasn’t fine. When I posted the blog about the Mortgage Forgiveness Debt Relief Act, I included a link for agents to use in requesting a letter I’d written. For whatever reason, the first attempt at creating a link didn’t work – it led to an error page.
So… Check and double check. Sometimes strange things can appear when you upload – and links you thought were fine can be broken.
Posted: May 22nd, 2012 under blogging, editing, marketing, marketing copy, Uncategorized.
Tags: blogging, copywriting, editing, effective marketing, marketing copy, marketing mistakes