Do people want to solve their problems – or escape from them?
Zig Ziglar (I believe) said “You can get anything in the world you want if you help enough other people get what they want.”
Then I read an ezine this morning that gave a new twist to that. He said “You can solve all your problems if you help enough other people solve their problems.”
I think both of those statements are true, but then I wonder… Given the way we see people spending their money, are people really motivated to solve their problems and make long term gains, or are many people only interested in escaping from the reality of their current situations?
From what I see, it seems almost easier to sell things that people don’t actually need than to sell things that make a real difference.
For instance: People spend a LOT of money on:
- Movie tickets
- Music and video CD’s and DVD’s
- Big screen television sets
- Ball games
- Dining out
- Night clubs
- Video games for children and adults alike
And none of those things is an actual need. None of them will make a long-term positive impact on someone’s life – they’re simply diversions.
I’m going to continue helping people get what they want by helping them solve their marketing problems. I like what I do and I enjoy helping people who are striving to be, do, and have more. But I believe there’s big money to be made by those who choose instead to sell “escape.”
Posted: August 9th, 2012 under success strategies.