When website visitors leave before they arrive…
Unless you have super high-speed Internet, you know it happens.
You do a Google search, find a page of interest, and click. Then you wait. And wait. And Wait. And LEAVE.
- It doesn’t matter how beautiful your site is.
- It doesn’t matter if your content is the best on the web.
- It doesn’t matter if your SEO keeps you on page one in search.
If visitors can’t get there almost instantly, they’re going away.
What makes pages load too slowly?
- Black or dark red backgrounds
- Excessive flash or too many graphics (especially if you forget to reduce the size of the photos before you upload.)
- Google+. I know it’s one of the “latest and greatest” things, but sometimes when I’m sitting here waiting I notice the memos at the bottom of the page. They say “waiting for …” and quite often it’s Google + that’s holding things up.
We all have to weigh the benefits against the drawbacks. But in my opinion, anything that makes a page load slowly is probably worth eliminating.
You can’t sell your visitors a darned thing if they never arrive!