Thoughts on Real Estate Marketing…

This evening my neighbor came by for a visit – and couldn’t stop talking about a letter that his wife had received today. The letter was from AARP, scolding her for not responding to their last letter, instructing her to join. He was shocked and offended by the letter, so had taken their order form [...]

A few minutes ago I checked my email and learned how naughty I’ve been. Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches [...]

… pants on fire! If I was more ambitious, I’d send that childhood chant to a few websites I visited today. But I’d better begin at the beginning… This morning at 6:23 a.m. my telephone started ringing. It took me a few seconds to wake up and realize what that noise was, so the answering [...]

One of the first things a copywriter learns is that people buy from emotion and justify the purchase with logic. And… there’s nothing new about that, for here’s what Benjamin Franklin said: “If you would persuade, you must appeal to interest rather than intellect. Before you start to write your next business letter, or any [...]

Sometimes advertisers forget that we consumers can read – and think. So… they make statements that contradict, or are just untrue. For instance, tonight I was doing dishes and started reading the labels on the bottle of dishwashing detergent. At the top of the bottle there was a sticker that read “New! Now gets more [...]

Do you ever think about the emotional effect your words carry? Some are obvious – like love, hate, anger, etc. But some are not so obvious. Sometimes words that seem to convey your meaning actually cause an emotional effect on others that you don’t intend or want. For instance, consider the word “anxious.” You might [...]

Most real estate ads are factual and boring. Use input from the sellers to learn the benefits of the home and make your ad copy come alive.

The best letters and marketing materials have been subjected to both the garbage disposal and the silver polish. It’s all part of the process of editing your work and presenting a clear message.

A little tip just passed through my email in box so thought I’d share it. The writer said that to be sure of being found on Facebook, to use your keywords in your profile. I thought that made some good sense, and I expect it would be good to apply it to your profile on [...]

September will be here in a couple of days – and if your summer has been as busy as mine, you may have let your marketing slide. It’s easy to do when you’re running around trying to take care of summer business. It’s especially difficult to keep up if you have kids and summer activities [...]