Thoughts on Real Estate Marketing…

First, although it has nothing to do with real estate or marketing of any kind, I have to relate some good news I saw this evening: A young Boy Scout who had been missing was found alive and well. Now… The following is a post I entered on Active Rain last night. It seemed to [...]

Yes – they do it every day, and they don’t even know it! If you read Active Rain, you know that there are more than 200,000 agents there – and while a good number aren’t active, many blog almost daily and comment on several other blogs each day. These agents voice their opinions, so it [...]

Well, it was my fault, of course, because I didn’t buy them. But I’m going to blame the owner of our local grocery store. It’s his fault, because he not only hired the produce manager, he keeps him on year after year. And because the guy is so rude and nasty, I detour around the [...]

Marketing your business in tough economic times requires more from you than marketing when business is booming. The message you send out must be clear and compelling, and give your prospective customers a reason for buying that they can’t resist. In addition, the methods you choose to get that message out must be carefully chosen [...]

This morning I read a short article about Chrsyler and their new campaign to sell the new Dodge Ram pickup. Because of the price of fuel, truck sales are down – way down.  But they aren’t giving up. Instead, creative officer David Lubars was quoted as saying “We know the amount of people out there [...]

Tonight I’ve been reading an email from Jack Canfield, and I want to share it with you. He started off with a quote from Mother Teresa: “There is more hunger for love and appreciation in this world than for bread.” And then he went on to talk about studies done on why people left their [...]

Today’s message relates to marketing – marketing ourselves to other people. Yesterday I promised to tell you about my friend, and why “The Secret” would change his life for the better – if he would even consider seeing the DVD – which he wouldn’t. You see, my friend cannot carry on a conversation without negatives. [...]