Archive for 'benefits'
No one wants to buy your product – they only want its benefits
You probably know by now that the first task in writing a promotion is to dig out the benefits of a product or service – the obvious ones, and the not so obvious ones. It seems like focusing there rather than on features is a really hard task for some people. They just can’t get [...]
Posted: September 29th, 2008 under ad copy, advertising, benefits, copywriting, customers, effective marketing, marketing, promotions, reaching prospects.
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Think about the benefits you offer to customers
Two weeks ago we were all whining about the heat and the lack of rain – now I’m whining about the cold and the rainstorm that did me out of a horseback ride on Monday. We’ve had frost a couple times in the past few days, and the air has a definite “fall chill.” What [...]
Posted: September 2nd, 2008 under benefits, customers, holiday ads, seasonal ads.
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More advertising blunders
After finding that ad yesterday that forgot to say what it was or where it was, I kept reading. I found more ads that really were a waste of money, for two reasons. Some had mistakes that made the business look unprofessional. For instance, one automotive company announced a new employee and invited us to [...]
Posted: January 19th, 2007 under advertising, benefits, marketing.
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