Thoughts on Real Estate Marketing…

When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]

Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]

Everyone who uses Active Rain has a few reasons why they love it. For one thing, it’s fun. We get to read both serious information and pure nonsense, and we get to know people and look forward to hearing what they have to contribute. For me, it’s educational. Since I write about real estate for [...]

Photos and graphics can add interest and contribute to the thoughts you want to convey with your blog posts. But… where to get them? Taking and using your own photos is always best, but not always possible. Stealing photos from other people’s blogs and websites is possible – but illegal. You don’t want to land [...]

This week Active Rain published the results of a survey they took to determine the difference in activity between agents. They found some big differences between agents who earned $100,000 or more per year and those who earn $35,000 or less. One of those differences is contact management. Rich agents stay in touch with past, [...]

Today more and more people are using social networking sites and personal blogs to get their message out to potential clients and customers. Unfortunately, many of them are “shooting themselves in the foot” with the way their messages are presented. If you’re using these methods to reach and expand your audience, stop and think about [...]

A few years ago a writer had to convince an editor that their words were valid before they went into print. Even then, some of what we read was not good advice. Now that anyone can have a website and/or a blog, there’s not even an editor to convince. Anyone can write anything they please. [...]

Most of us do want comments on our blogs – and we wish that people who read our posts would take a minute to jot a note. It’s just nice to know that someone is there – that you’re not merely keeping some kind of private online journal! So…because I appreciate comments, I try to [...]

Have you read the article about Anthony Weiner – and the big controversy over him sending photos of himself to young women? The comments after the article are what’s really interesting. Some say he should not be judged for anything he did in private. What they’re forgetting is that NOTHING in cyberspace is private. Even [...]

Yes – they do it every day, and they don’t even know it! If you read Active Rain, you know that there are more than 200,000 agents there – and while a good number aren’t active, many blog almost daily and comment on several other blogs each day. These agents voice their opinions, so it [...]