Thoughts on Real Estate Marketing…

An interesting theory about blogging for business fell into my inbox this week, and I’ve been pondering it ever since. I wonder how it applies to real estate marketing – or if it does. We all know that successful marketing is about the prospect / client – not about the person, product, or company doing [...]

Have you ever gone looking to see where your blog posts are living? For the past couple of years I’ve been using an inefficient system to add subscribers to my real estate ezine. I’ve used Get Response for a long time because I like their “capture” forms and their system for auto response in plain [...]

Blogging is something every business should do. It keeps our websites fresh and keeps our prospects and clients coming back often to see what’s new. For those of us who love to write, it’s also fun. But… when the tools don’t work, it isn’t fun at all. To back up a minute, I should tell [...]

My apologies to you for this mashed together message – WordPress seems to have gone wonky and won’t insert blank  lines between the paragraphs. ————————————————————————————————————————— ————————————————————————————————————————— The idea of providing pre-written blog posts – similar to my pre-written prospecting letters – has been wandering around in my head for months. Finally, I asked the folks [...]

When I started this post it was about how blogging can help a real estate business. But really, blogging can help every small business person. And for those on a marketing budget, it’s not only valuable, it’s darned near free. Look at all it can do: When you offer good information and advice, it keeps [...]

Lately I’ve been deleting comments left on my blog – and that seems a bit mean, but there’s a reason. The comments have absolutely no bearing on the content of the blog post. For instance: This morning there was a comment on a post about developing a Military Niche for your real estate practice. The [...]

When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]

Do you dream about your work? I do. And this morning I woke up dreaming that I was writing a blog post about potatoes. To back up a minute, last night I had a conversation with my husband and neighbor about planting potatoes. I said it was worth it to avoid the chemicals in commercial [...]

Everyone who uses Active Rain has a few reasons why they love it. For one thing, it’s fun. We get to read both serious information and pure nonsense, and we get to know people and look forward to hearing what they have to contribute. For me, it’s educational. Since I write about real estate for [...]

Photos and graphics can add interest and contribute to the thoughts you want to convey with your blog posts. But… where to get them? Taking and using your own photos is always best, but not always possible. Stealing photos from other people’s blogs and websites is possible – but illegal. You don’t want to land [...]