Thoughts on Marketing…

Your competitors have blogs. People in industries related to yours have blogs. Are you reading them and taking the time to add a comment? If you want to increase exposure for your own business, you should. Every time you comment you have the opportunity to invite people back to your site, and on many blogs [...]

If you own a small business, such as a corner grocery or a design service, you don’t need to bother with a website, right? No, wrong. Of course there’s nothing that says you have to have one – after all, you got along without one all this time. And, if you’re perfectly content with the [...]

Every day the news tells us about some new reason not to trust… this morning it’s all about high-level SEC agents spending their working hours viewing porn… while being paid what amounts to about $110 per hour, plus benefits. And that’s just the latest in a long line of news stories about lying, cheating, stealing, [...]

A few minutes ago I read an email about Home Warranties. It talked about the value of having insurance for the things that your homeowner’s policy doesn’t cover. Since I’ve had clients in the past who swore by home warranties and wanted to refresh my memory about exactly what they covered, I decided to click [...]

Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me. I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” [...]

A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company The Importance of Content in Attracting Customers From: Cyberindian.com “The content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when [...]

“When you change the way you look at things, the things you look at change.” — Wayne Dyer: Self-development author and speaker This seems important today, as the media once again lets us know we’re being taken for a ride. It would be way too easy now to focus only on what’s wrong and decide [...]

Writers write. That’s what we love to do, and we love to earn our living doing it, as well. So, even though the pay they offered was way low, my curiosity got the better of me and I followed the link from an email asking “Can we pay you to write something for us?” When [...]

If so, wonderful! If not, why not? Personal brochures are wonderful things, because they can introduce the “real you” to potential customers before you ever meet. They can let your prospects see that you have enthusiasm for your work, show them what you can do for them, and give them a little glimpse of who [...]

Did you make a New Year’s Resolution? I hadn’t really thought about it until tonight, when I read an ezine suggesting some cool ways to build business by resolving to do one thing each day toward that end. It could be working on your marketing, it could be writing and publishing an article, it could [...]