Archive for 'business building'
How Your Email Links Can Drive Customers – AWAY!
A few minutes ago I read an email about Home Warranties. It talked about the value of having insurance for the things that your homeowner’s policy doesn’t cover.
Since I’ve had clients in the past who swore by home warranties and wanted to refresh my memory about exactly what they covered, I decided to click on [...]
Posted: August 29th, 2009 under advertising, business building, client leads, marketing.
Tags: client capture, marketing, squeeze pages
Comments: none
Do You (or your employees) Make this Mistake?
Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me.
I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” I [...]
Posted: August 18th, 2009 under business building, customer contact, customer relations, customer retention, customer service.
Tags: customer service, discrimination, gender discrimination, insulting customers
Comments: none
A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company
The Importance of Content in Attracting Customers
From: Cyberindian.com
“The content is very important”.
It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when you [...]
Posted: July 31st, 2009 under SEO, business building, business writing, copywriting, marketing, search engine optimization, web copy, web copywriter, web copywriting, web marketing.
Tags: content writing, effective marketing, marketing, web content, writing content
Comments: none
Don’t let the news destroy your business!
“When you change the way you look
at things, the things you look at change.”
— Wayne Dyer: Self-development author and speaker
This seems important today, as the media once again lets us know we’re being taken for a ride. It would be way too easy now to focus only on what’s wrong and decide that [...]
Posted: November 25th, 2008 under business building, expectations, law of attraction.
Tags: economic crisis, law of attraction, Thanksgiving
Comments: 3
A scam to catch writers…
Writers write. That’s what we love to do, and we love to earn our living doing it, as well.
So, even though the pay they offered was way low, my curiosity got the better of me and I followed the link from an email asking “Can we pay you to write something for us?”
When I saw [...]
Posted: October 28th, 2008 under business building, copywriting, making money, marketing.
Tags: copywriting, writing jobs, writing scams
Comments: none
Do you have a personal brochure?
If so, wonderful! If not, why not?
Personal brochures are wonderful things, because they can introduce the “real you” to potential customers before you ever meet.
They can let your prospects see that you have enthusiasm for your work, show them what you can do for them, and give them a little glimpse of who you are [...]
Posted: October 2nd, 2008 under advertising, business building, effective marketing, marketing.
Comments: none
Marketing Resolutions for the New Year
Did you make a New Year’s Resolution? I hadn’t really thought about it until tonight, when I read an ezine suggesting some cool ways to build business by resolving to do one thing each day toward that end.
It could be working on your marketing, it could be writing and publishing an article, it could be [...]
Posted: January 1st, 2008 under business building, e-mail marketing, marketing, self-promotion.
Comments: none