Archive for 'business building'
Why You Should Comment on Other People’s Blogs
Your competitors have blogs. People in industries related to yours have blogs. Are you reading them and taking the time to add a comment? If you want to increase exposure for your own business, you should. Every time you comment you have the opportunity to invite people back to your site, and on many blogs [...]
Posted: May 28th, 2010 under SEO, business building, effective marketing, inexpensive marketing, internet marketing, marketing, marketing on a budget, search engine optimization.
Tags: blogging, commenting, effective marketing, internet marketing, low cost marketing, marketing
Comments: none
Why the Corner Grocery Needs a Website
If you own a small business, such as a corner grocery or a design service, you don’t need to bother with a website, right? No, wrong. Of course there’s nothing that says you have to have one – after all, you got along without one all this time. And, if you’re perfectly content with the [...]
Posted: May 3rd, 2010 under advertising, business building, effective marketing, good salesmanship, inexpensive marketing, marketing, small business marketing, web copywriting.
Comments: 2
First, They Need to Trust You
Every day the news tells us about some new reason not to trust… this morning it’s all about high-level SEC agents spending their working hours viewing porn… while being paid what amounts to about $110 per hour, plus benefits. And that’s just the latest in a long line of news stories about lying, cheating, stealing, [...]
Posted: April 23rd, 2010 under business building, communication, direct mail marketing, e-mail marketing, effective marketing, email marketing, marketing.
Tags: build trust, drip marketing, effective marketing, email marketing, follow up, marketing, marketing copy, marketing plan, marketing with trust
Comments: 2
How Your Email Links Can Drive Customers – AWAY!
A few minutes ago I read an email about Home Warranties. It talked about the value of having insurance for the things that your homeowner’s policy doesn’t cover. Since I’ve had clients in the past who swore by home warranties and wanted to refresh my memory about exactly what they covered, I decided to click [...]
Posted: August 29th, 2009 under advertising, business building, client leads, marketing.
Tags: client capture, marketing, squeeze pages
Comments: none
Do You (or your employees) Make this Mistake?
Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me. I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” [...]
Posted: August 18th, 2009 under business building, customer contact, customer relations, customer retention, customer service.
Tags: customer service, discrimination, gender discrimination, insulting customers
Comments: none
A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company The Importance of Content in Attracting Customers From: Cyberindian.com “The content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when [...]
Posted: July 31st, 2009 under SEO, business building, business writing, copywriting, marketing, search engine optimization, web copy, web copywriter, web copywriting, web marketing.
Tags: content writing, effective marketing, marketing, web content, writing content
Comments: none
Don’t let the news destroy your business!
“When you change the way you look at things, the things you look at change.” — Wayne Dyer: Self-development author and speaker This seems important today, as the media once again lets us know we’re being taken for a ride. It would be way too easy now to focus only on what’s wrong and decide [...]
Posted: November 25th, 2008 under business building, expectations, law of attraction.
Tags: economic crisis, law of attraction, Thanksgiving
Comments: 3
A scam to catch writers…
Writers write. That’s what we love to do, and we love to earn our living doing it, as well. So, even though the pay they offered was way low, my curiosity got the better of me and I followed the link from an email asking “Can we pay you to write something for us?” When [...]
Posted: October 28th, 2008 under business building, copywriting, making money, marketing.
Tags: copywriting, writing jobs, writing scams
Comments: none
Do you have a personal brochure?
If so, wonderful! If not, why not? Personal brochures are wonderful things, because they can introduce the “real you” to potential customers before you ever meet. They can let your prospects see that you have enthusiasm for your work, show them what you can do for them, and give them a little glimpse of who [...]
Posted: October 2nd, 2008 under advertising, business building, effective marketing, marketing.
Comments: none
Marketing Resolutions for the New Year
Did you make a New Year’s Resolution? I hadn’t really thought about it until tonight, when I read an ezine suggesting some cool ways to build business by resolving to do one thing each day toward that end. It could be working on your marketing, it could be writing and publishing an article, it could [...]
Posted: January 1st, 2008 under business building, e-mail marketing, marketing, self-promotion.
Comments: none

