Thoughts on Real Estate Marketing…

Business cards are some of the least expensive but most effective marketing pieces you can buy. Unfortunately, too many people keep them stowed away in a desk drawer instead of handy in their pockets. Your business card should do two things: Reveal both your name and your face – so that people who don’t remember [...]

One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]

A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]

Today’s post is from master copywriter, Bob Bly – re-posted here with his permission. If you’ve been afraid to tell your clients too much for fear that as a result of your free information, they won’t need you, then read on and see what Bob has to say. I agree with him wholeheartedly. Now… Here’s [...]

You’re probably too young to remember that old song… It had a beautiful melody and a sad, romantic, message about lost love. But burning bridges in business is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall’s message this morning was about a woman who “lurked” around his site for 3 years before [...]

The Law of Attraction always works. The trouble is that most people are using it to attract the things they don’t want.

Special promotions offer two benefits. The first is publicity which often results in free media advertising. The second is the good will you create by giving your customers and clients a little fun.

Your competitors have blogs. People in industries related to yours have blogs. Are you reading them and taking the time to add a comment? If you want to increase exposure for your own business, you should. Every time you comment you have the opportunity to invite people back to your site, and on many blogs [...]

If you own a small business, such as a corner grocery or a design service, you don’t need to bother with a website, right? No, wrong. Of course there’s nothing that says you have to have one – after all, you got along without one all this time. And, if you’re perfectly content with the [...]

Every day the news tells us about some new reason not to trust… this morning it’s all about high-level SEC agents spending their working hours viewing porn… while being paid what amounts to about $110 per hour, plus benefits. And that’s just the latest in a long line of news stories about lying, cheating, stealing, [...]