Thoughts on Real Estate Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

Copywriting – marketing with words – has dozens of rules. The more teachers you listen to, the more rules you’ll hear. In fact, trying to remember all of them could turn your brain to mush and keep you from ever writing another word. But there’s one rule that every single teacher and guru stresses and [...]

Yesterday I picked up a brochure for a new rental business. Along with porta-potties, they’ll supply the tables, chairs, tablecloths, glasses, etc. for your next party. In fact, if your house is too small, they’ll even rent you a tent. It was a home-made brochure and had no graphics. But that wouldn’t have been so [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

A guest speaker today, Courtesy of Sarah Howell at Brian Tracy’s company The Importance of Content in Attracting Customers From: Cyberindian.com “The content is very important”. It’s true that this line has become monotonous, but you would still hear it more often from all the marketing icons. The reason is quite plain and simple; when [...]

One task copywriters spend a lot of time working on is flow… getting a smooth transition between paragraphs, and especially between ideas. Don’t misunderstand, each of your letters and marketing pieces should focus on one main idea rather than a dozen, but that main idea will likely have sub-parts. Your job is to lead your [...]

Although I can’t understand it, some people do not love to write. It makes no sense to me, because writing is downright fun, but I won’t argue with those who disagree. What I will argue with is the idea that people who dislike writing should still try to produce their own ad copy. It just [...]

Over a month ago Suze wrote and asked if I would review her books in this blog. I didn’t publish the comment because I mistakenly thought the links were to the books themselves, and since they were for sale, she probably didn’t want to just give them away to everyone. Finally today I copied down [...]

Earlier today a friend called for advice on how to write a reference for a former employee. It isn’t easy, especially since the word “former” indicates that there may have been a problem. I’ve been faced with this myself, and believe me, it’s much easier to stare at a blank page than to stutter into [...]