Archive for 'clarity'
Clarity in marketing: Watch your apostrophes
Real estate marketing messages need to be free of distractions, right? In past blog posts I’ve harped about misused words, the use of abbreviations and initials that confuse readers, and the need to proofread multiple times to catch those typos. It’s important because errors are like stop signs and can cause readers to focus on [...]
Posted: November 18th, 2012 under clarity, real estate copywriting, real estate marketing.
Tags: clarity in marketing copy, real estate copywriting, use of apostrophes
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Marketers: Seek to Communicate, not Impress
Last night my son came to dinner, and he brought along a little “throw away” newspaper/magazine. You know the kind you get to browse through while you’re waiting for your lunch at a diner. It had a few good articles and he always chuckles over the personals page, but this time it had a guest [...]
Posted: January 12th, 2010 under advertising, clarity, copywriting, marketing, Uncategorized.
Tags: clear communication, copywriting, verbal clarity, verbal pomposity, verbosity
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Same words, different people = different understanding
Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse. The people who wrote the instructions knew what they meant, [...]
Posted: July 2nd, 2008 under ad copy, advertising, clarity, word choices.
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