Archive for 'clarity'
Marketers: Seek to Communicate, not Impress
Last night my son came to dinner, and he brought along a little “throw away” newspaper/magazine. You know the kind you get to browse through while you’re waiting for your lunch at a diner. It had a few good articles and he always chuckles over the personals page, but this time it had a guest [...]
Posted: January 12th, 2010 under advertising, clarity, copywriting, marketing, Uncategorized.
Tags: clear communication, copywriting, verbal clarity, verbal pomposity, verbosity
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Same words, different people = different understanding
Reading computer related instructions always frustrates me, because I’m not techie enough to know what the words mean. When they say “enter name” my first question is “what name?” My name, the website name, the web host’s name? What??? From there it generally gets worse. The people who wrote the instructions knew what they meant, [...]
Posted: July 2nd, 2008 under ad copy, advertising, clarity, word choices.
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