Archive for 'client leads'
When Clients Suddenly Vanish
This morning’s email brought a thoughtful message from Chris Marlowe about new clients / customers who simply vanish. It’s geared toward copywriters, but can apply to almost any business that sells products or services. I HAVE had this happen to me as a copywriter – just once. A real estate agent in California wanted copy [...]
Posted: June 15th, 2011 under client follow-up, client leads, communication.
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How Your Email Links Can Drive Customers – AWAY!
A few minutes ago I read an email about Home Warranties. It talked about the value of having insurance for the things that your homeowner’s policy doesn’t cover. Since I’ve had clients in the past who swore by home warranties and wanted to refresh my memory about exactly what they covered, I decided to click [...]
Posted: August 29th, 2009 under advertising, business building, client leads, marketing.
Tags: client capture, marketing, squeeze pages
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A New Lead Generation Idea
Sometimes a good idea just jumps out at you – and that’s what happened to me when I read a post on Active Rain yesterday. This was a lead generation tip for Realtors, but any business that provides a “big” service could use it. After you’ve closed on the sale of a home (or installed [...]
Posted: June 15th, 2008 under advertising, client leads, lead generation, marketing, networking.
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