Thoughts on Marketing…

This morning’s email brought a thoughtful message from Chris Marlowe about new clients / customers who simply vanish. It’s geared toward copywriters, but can apply to almost any business that sells products or services. I HAVE had this happen to me as a copywriter – just once. A real estate agent in California wanted copy [...]

After all, they appreciated all the hard work you put in on their behalf. They even wrote you a nice note after their closing and allowed you to use it as a testimonial. They loved you – so how could they forget you? Easily. Once their home purchase or sale was completed, they had new [...]

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone [...]

Have you ever had a customer / client buy from you and then list with someone else when they got ready to sell? When that happens you wonder if you did something wrong. Was there a problem they didn’t mention when you were working with them? Probably not. The real reason is probably that you [...]

You’re probably too young to remember that old song… It had a beautiful melody and a sad, romantic, message about lost love. But burning bridges in business is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall’s message this morning was about a woman who “lurked” around his site for 3 years before [...]

Although I always preach against using jargon when talking to customers – I realized tonight that I’m just as guilty as everyone else. When I talk about the text that you use in marketing letters, ads, brochures, etc. I call it “copy.” That’s why they call people like me copywriters – we write copy. But… [...]

The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]

What’s going on? Why are so many people interested in firing their Realtors? Is this a sign that Realtors are not marketing their listings, or is this a sign that Realtors are not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in [...]

Every day the news tells us about some new reason not to trust… this morning it’s all about high-level SEC agents spending their working hours viewing porn… while being paid what amounts to about $110 per hour, plus benefits. And that’s just the latest in a long line of news stories about lying, cheating, stealing, [...]