Thoughts on Real Estate Marketing…

Today, after reading an article reminding us to actually USE LinkedIn, I decided that I should follow a few links and interact. Clicking on a post that promised “23 Unfortunate Ad Placements” I was taken to an advertisement that went on for 15 or 20 seconds. Then, it promised to connect to the article. But [...]

This from Bob Bly’s morning email. If you’re as “abbreviation challenged” as I am, you might find it helpful: ***How to write for Twitter*** Here are the top 25 Twitter abbreviations according to Internet@Suite 101: * AFAIK – as far as I know * b/c, bcz or cuz – because * BFN – bye for [...]

Can your prospects read that file you just sent? Several years ago I had a client who liked to write her weekly newsletter, then send it to me to “clean up”  and upload to her autoresponder. All was going well until she got a new computer… and that new computer automatically saved her Word documents [...]

Whether you’re sending a text message or an actual letter, stop and think before you use a set of initials in place of words. Even the common ones used in real estate, such as NAR and MLS, might not mean anything to a recent immigrant or to someone who has never paid much attention to [...]

This morning’s email brought a thoughtful message from Chris Marlowe about new clients / customers who simply vanish. It’s geared toward copywriters, but can apply to almost any business that sells products or services. I HAVE had this happen to me as a copywriter – just once. A real estate agent in California wanted copy [...]

After all, they appreciated all the hard work you put in on their behalf. They even wrote you a nice note after their closing and allowed you to use it as a testimonial. They loved you – so how could they forget you? Easily. Once their home purchase or sale was completed, they had new [...]

Back in 1993 when I decided to strike out on my own and left the real estate agency I’d been with for years, I had no clue about lists. I also had no clue about the importance of reaching back into the past to contact the clients I’d worked with before. Believe it or not, [...]

You might all speak English, but if you speak “text” and your prospects don’t – you may be losing them to confusion. As more and more people are texting, those acronyms and other abbreviated forms of communication are slipping more and more into email messages, blogs, and even newspaper articles! But are you SURE everyone [...]

Have you ever had a customer / client buy from you and then list with someone else when they got ready to sell? When that happens you wonder if you did something wrong. Was there a problem they didn’t mention when you were working with them? Probably not. The real reason is probably that you [...]

You’re probably too young to remember that old song… It had a beautiful melody and a sad, romantic, message about lost love. But burning bridges in business is not romantic, and certainly doesn’t have a beautiful melody. Perry Marshall’s message this morning was about a woman who “lurked” around his site for 3 years before [...]