Thoughts on Real Estate Marketing…

Every writer has pet peeves that make him or her cringe. I actually have two. The first one is “I want to thank…” It must be just me, because I see it and hear it all the time, but my instant reaction is always “Well, then why don’t you do it if you want to?” [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

One task copywriters spend a lot of time working on is flow… getting a smooth transition between paragraphs, and especially between ideas. Don’t misunderstand, each of your letters and marketing pieces should focus on one main idea rather than a dozen, but that main idea will likely have sub-parts. Your job is to lead your [...]

Tonight I’ve been reading an email from Jack Canfield, and I want to share it with you. He started off with a quote from Mother Teresa: “There is more hunger for love and appreciation in this world than for bread.” And then he went on to talk about studies done on why people left their [...]

For the past 3 days I’ve been hobbling around – which is enough to make me swear off yard work for good. Saturday was a beautiful day and I decided to get at some of the spots in the yard that needed the push mower. I’ve done pretty well at keeping the middle mowed all [...]

Yesterday I went in search of a file that should have been in a box of paperwork from 2005. I didn’t find the file I was hunting, but I found a folder full of feedback letters from real estate clients. So of course I had to stop and look at it. After each closing we [...]

Thanks for sharing your thoughts … When I talk about staying in touch with your market, I’m talking about staying in touch with people who have done business with you in the past, or who have shown an interest in doing business with you in the future. These are people who would, hopefully, welcome communication [...]

Over a month ago Suze wrote and asked if I would review her books in this blog. I didn’t publish the comment because I mistakenly thought the links were to the books themselves, and since they were for sale, she probably didn’t want to just give them away to everyone. Finally today I copied down [...]

Hi all… I’m in my slightly insane mode this evening, because I’ve been trying to do something new with the computer. Have you ever noticed that all computer-related instructions are written as if you were an expert and actually knew what those words meant? Sometimes I think they might as well be written in Chinese [...]