Archive for 'copy layout'
Marketing Tidbits for 2010
Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]
Posted: January 4th, 2010 under business writing, copy layout, copywriting, customer service, effective marketing, internet marketing, marketing, search engine optimization, SEO, trust in marketing, web copy, web copywriting.
Tags: customer service, effective marketing, marketing, marketing copy, search engine optimization, SEO, web copy, web marketing, web pages
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Is your copy layout hurting your sales?
Years ago, newspaper ad reps used to tell people that they needed plenty of white space around their copy. Most people I talked with had the opinion that the advice was just a ploy to sell bigger ad spaces. But it wasn’t. You really DO need some white space. Breathing room, so to speak. And [...]
Posted: January 4th, 2008 under copy layout, direct mail marketing, e-mail marketing.
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