Archive for 'copy layout'
Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]
Posted: January 4th, 2010 under business writing, copy layout, copywriting, customer service, effective marketing, internet marketing, marketing, search engine optimization, SEO, trust in marketing, web copy, web copywriting.
Tags: customer service, effective marketing, marketing, marketing copy, search engine optimization, SEO, web copy, web marketing, web pages
Years ago, newspaper ad reps used to tell people that they needed plenty of white space around their copy. Most people I talked with had the opinion that the advice was just a ploy to sell bigger ad spaces. But it wasn’t. You really DO need some white space. Breathing room, so to speak. And [...]