Thoughts on Real Estate Marketing…

Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What [...]

This week’s mail brought a promotion for would-be copywriters. It’s all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t [...]

If so, you aren’t alone. My own best friend is. Every time she calls me for help with copywriting, she apologizes for needing help. She, like many others, seems to think that since she’s an intelligent person, she should be able to write great copy. Why? She’s brilliant at accounting, and I’m not at all [...]

It’s easy to get stuck. You know the message you want to convey, but how to give it a lead-in that will keep readers interested long enough to see it? You probably know that the purpose of the headline or subject line is to get readers to read the first sentence. The purpose of the [...]

Like this graphic? Get more content marketing tips from Copyblogger. Thanks to Brian Clark at Copyblogger for sharing… His words of wisdom apply no matter what goods or services you’re selling.

If your marketing copy is falling flat, this might be the reason why.

Readability and communication are more important than proper grammar in marketing copy. And yet, amateur marketers still pay too much attention to the rules their High School English teacher taught. The result is dry as a bone, stiff copy. And you know, nobody reads dry words until they’re required to do so. At the same [...]

You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your [...]

Your goal in writing real estate ads is to “Put the buyer in the home” and cause them to need to see it in person. To do that, you need to paint some word pictures of both the physical and the psychological benefits of the home. That means instead of writing “large kitchen” you should [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]