Thoughts on Marketing…

The following is about real estate, but it could be said for any product or service you sell. Listening to customers “want list” and learning the reasons why they want what they want will strengthen your communication – and help you close more sales! Quite often, when real estate agents think about communicating with customers [...]

What’s going on? Why are so many people interested in firing their Realtors? Is this a sign that Realtors are not marketing their listings, or is this a sign that Realtors are not communicating with their listing clients? The reason I ask is because an article that I wrote and posted to EzineArticles.com back in [...]

Have you gotten into a rut with promoting your local business? Do you feel stuck with running the same tired ads in the newspaper or printing up sale flyers to insert in sacks when customers make a purchase. If so, business probably isn’t increasing at a very rapid rate. So try these three simple steps [...]

In a word… NO. Not unless the recipient has given you permission and told you they prefer FAX communications from you. Back when I had the real estate office there was one particularly annoying sales person who wanted to sell us things like imprinted pens, notepads, calendars, etc. She also carried flyer boxes, sign frames, [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products? I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so [...]

This week I volunteered to make some calls for my son while he was at work.  One of them was to find out about a mortgage program that he keeps hearing advertised on the radio when he goes back and forth to work. So, I called. What I got was a recording telling me that [...]

Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me. I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” [...]

Ever meet someone who gets so up close and personal with you that you keep backing up to get away from them – and they keep coming forward to get closer again? It’s awful! And you could be doing it to your own clients, if you don’t understand that different cultures require different degrees of [...]