Thoughts on Real Estate Marketing…

Today I’m on a rant about an order I placed last week. It was for a specialty food item that had to be shipped on dry ice, so they only ship on Mondays. That was fine, because the man assured me that it would arrive on Thursday. The fact that he told me the order [...]

Major manufacturers can get away with giving less and less because they’ve got us “hooked” on their products. But independent business people need to keep customers happy by giving more.

These two little words may not ensure your success, but if you never use them, you can just about guarantee failure. This morning the Fundraising Success magazine arrived, and there was yet another article on this subject. It’s one that all too many fundraisers ignore, so all of us who write for them harp about [...]

This morning, once again, I cursed my electrician. I do this often, because he placed my kitchen can lights where they shine on the back of my head rather than my counter tops. But when I really steam is when I have to change a light bulb. The can lights weren’t cheap – they were [...]

Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]

Good customer service includes service before, during, and after the sale. And it’s the “after the sale” part that makes a salesman really stand out from his or her competitors. Why then, don’t all sales people follow up with clients? Why don’t they put it in their schedules and make sure it gets done regularly? [...]

Tonight I experienced a classic case of websites chasing customers away. I was the customer. Here’s what happened… My husband drives a 2000 Ford F-250 – a nice truck and looks almost new still. But an electronic part has gone haywire so I decided to see if I could find a replacement. It’s a little [...]

This week I volunteered to make some calls for my son while he was at work.  One of them was to find out about a mortgage program that he keeps hearing advertised on the radio when he goes back and forth to work. So, I called. What I got was a recording telling me that [...]

Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me. I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” [...]

Again today I was faced with dealing with a company that operates for it’s own convenience – and to he..  with mine. If this company did not have a monopoly in our area, I would tell it to take a flying leap. But then, I suppose knowing that we consumers are not allowed any other [...]