Thoughts on Marketing…

Several discussions on Active Rain lately have touched on the problem of clients being upset when they can’t reach their real estate agent, clients calling in the middle of the night, etc. My thought was “Why not make it both easy and clear for both of you?” Why not send each of your clients an [...]

A few minutes ago I read a blog post and wished to respond… but by the time I got through 3 or 4 different pages and THEN found out I needed to be logged in, I said “forget it” and clicked away. Now that blogger may or may not care if people respond and post [...]

Today I’m on a rant about an order I placed last week. It was for a specialty food item that had to be shipped on dry ice, so they only ship on Mondays. That was fine, because the man assured me that it would arrive on Thursday. The fact that he told me the order [...]

Major manufacturers can get away with giving less and less because they’ve got us “hooked” on their products. But independent business people need to keep customers happy by giving more.

This morning, once again, I cursed my electrician. I do this often, because he placed my kitchen can lights where they shine on the back of my head rather than my counter tops. But when I really steam is when I have to change a light bulb. The can lights weren’t cheap – they were [...]

There’s a restaurant in our town that is about to close – at least that’s what the word is around town, and I don’t doubt it. This establishment is located in a high-traffic spot and it has large windows. Anyone driving by can see when there are customers seated at the tables. I glance over [...]

Once again, household adventures lead me to marketing thoughts… A few days ago my oven started acting strange. I have a gas range and sometimes it would come on and sometimes not. I’d have to turn it on and off a few times to get it going. Finally, last night it refused altogether, so today [...]

When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products? I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so [...]

Good customer service includes service before, during, and after the sale. And it’s the “after the sale” part that makes a salesman really stand out from his or her competitors. Why then, don’t all sales people follow up with clients? Why don’t they put it in their schedules and make sure it gets done regularly? [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]