Thoughts on Marketing…

This morning, once again, I cursed my electrician. I do this often, because he placed my kitchen can lights where they shine on the back of my head rather than my counter tops. But when I really steam is when I have to change a light bulb. The can lights weren’t cheap – they were [...]

There’s a restaurant in our town that is about to close – at least that’s what the word is around town, and I don’t doubt it. This establishment is located in a high-traffic spot and it has large windows. Anyone driving by can see when there are customers seated at the tables. I glance over [...]

Once again, household adventures lead me to marketing thoughts… A few days ago my oven started acting strange. I have a gas range and sometimes it would come on and sometimes not. I’d have to turn it on and off a few times to get it going. Finally, last night it refused altogether, so today [...]

When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products? I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so [...]

Good customer service includes service before, during, and after the sale. And it’s the “after the sale” part that makes a salesman really stand out from his or her competitors. Why then, don’t all sales people follow up with clients? Why don’t they put it in their schedules and make sure it gets done regularly? [...]

Bob Bly’s letter this morning offered up some interesting tidbits that he’d found, and since he gives permission to re-use his letters, here are a couple of them: ***The ideal length for a web page*** According to web expert Gerry McGovern, the ideal length for a page of web copy on a regular web site [...]

Tonight I experienced a classic case of websites chasing customers away. I was the customer. Here’s what happened… My husband drives a 2000 Ford F-250 – a nice truck and looks almost new still. But an electronic part has gone haywire so I decided to see if I could find a replacement. It’s a little [...]

This week I volunteered to make some calls for my son while he was at work.  One of them was to find out about a mortgage program that he keeps hearing advertised on the radio when he goes back and forth to work. So, I called. What I got was a recording telling me that [...]

Yesterday morning my husband asked me to make a phone call for him. This is normal – he doesn’t like to make phone calls, so the job has always fallen to me. I called, and after giving the message to the gentleman (?) on the other end, he said l “Have your husband call me.” [...]

Small stores in small towns have a huge disadvantage when it comes to price – because they don’t belong to a huge buying network, they buy at a much higher price than “chain” outlets. Thus, sometimes the small store pays more for an item than you can buy it for if you go out of [...]