Archive for 'customers'
You probably know by now that the first task in writing a promotion is to dig out the benefits of a product or service – the obvious ones, and the not so obvious ones. It seems like focusing there rather than on features is a really hard task for some people. They just can’t get [...]
Two weeks ago we were all whining about the heat and the lack of rain – now I’m whining about the cold and the rainstorm that did me out of a horseback ride on Monday. We’ve had frost a couple times in the past few days, and the air has a definite “fall chill.” What [...]