Archive for 'direct mail marketing'
Good sales letters never begin with “I” or “We,” and there’s a very good reason why. It isn’t because it sounds a bit rude and self centered, although it does. It’s because of a fact which many of us would rather not believe. That fact is that our readers really don’t care about us. What [...]
Posted: June 4th, 2012 under advertising, copywriting, direct mail marketing, email marketing, email marketing mistakes, real estate letters, real estate prospecting, real estate self promotion, sales letter.
Tags: real estate copywriting, real estate letters, sales letters
This evening my neighbor came by for a visit – and couldn’t stop talking about a letter that his wife had received today. The letter was from AARP, scolding her for not responding to their last letter, instructing her to join. He was shocked and offended by the letter, so had taken their order form [...]
Every day the news tells us about some new reason not to trust… this morning it’s all about high-level SEC agents spending their working hours viewing porn… while being paid what amounts to about $110 per hour, plus benefits. And that’s just the latest in a long line of news stories about lying, cheating, stealing, [...]
Posted: April 23rd, 2010 under business building, communication, direct mail marketing, e-mail marketing, effective marketing, email marketing, marketing.
Tags: build trust, drip marketing, effective marketing, email marketing, follow up, marketing, marketing copy, marketing plan, marketing with trust
Ever get a marketing letter from someone and change your opinion about them and their business? I try not to let that happen if it’s a person I know – and know that they’re good at what they do – but when I hear from a stranger, I can’t help but form an opinion based [...]
Today I got a postal mail promotion from a well-known company – in it was a letter about a “system” for making money on the internet that “anyone can do” even if you have to go use the computer at the library. It promised rich rewards for being an “Internet deal maker.” I read the [...]
Years ago, newspaper ad reps used to tell people that they needed plenty of white space around their copy. Most people I talked with had the opinion that the advice was just a ploy to sell bigger ad spaces. But it wasn’t. You really DO need some white space. Breathing room, so to speak. And [...]