Thoughts on Marketing…

Public relations campaigns are created to generate good will for your company, along with name recognition and a perception of expertise or industry leadership. Most of the time, public relations campaigns center around press releases and the preparation of “media kits.” These media kits are several pages of information about your company’s background, products, services, [...]

Every day the news tells us about some new reason not to trust… this morning it’s all about high-level SEC agents spending their working hours viewing porn… while being paid what amounts to about $110 per hour, plus benefits. And that’s just the latest in a long line of news stories about lying, cheating, stealing, [...]

If you’re in business of any kind, your e-mail signature can be an even better “silent salesman” than your business signage, because it’s not fixed in one spot. You might think it’s only for business correspondence. Many real estate professionals have a signature with their name, the name of the company, a phone number, and [...]

If you’ve been wanting to set up an e-mail marketing program but don’t want to lock in to a monthly fee, you’ll like this news. Yesterday I learned about a system called Mail Chimp that you can use for free as long as your list stays under 500 people.  And since it takes a while [...]

Is your mailbox full of junk? Mine sure is, and some of it is getting really annoying. I can’t count how many e-mail marketers have been telling me things like “Only 2 days left” – “Today’s the last day!” and similar shouting-type messages for at least the past 3 weeks. If it’s the last day, [...]

You know I’m a big fan of using autoresponders to stay in touch with past, present, and future customers. But lately I’ve been seeing people doing it all wrong, and I think they’re doing themselves more harm than good. When customers opt in to get your messages, they expect the messages to hold some interest [...]

When you offer products in an e-mail or in an article on your blog, are you sending your readers to the proper page to buy those products? I just read an email about making your own facial scrub, and it sounded interesting so I went to the website and found the recipe… so far so [...]

Have you noticed? We have about a dozen or so internet marketing gurus all promoting the same new seminars, marketing courses, e-books, and teleconferences. They’ve been extremely busy this past week. How do you respond to that? It makes me feel like the affiliate payout must be terribly good! But it does nothing to convince [...]

This morning I read a short article about Chrsyler and their new campaign to sell the new Dodge Ram pickup. Because of the price of fuel, truck sales are down – way down.  But they aren’t giving up. Instead, creative officer David Lubars was quoted as saying “We know the amount of people out there [...]

This morning I wrote a follow-up note to a client who had written me last Thursday asking if I could create a new postcard for him. I had written him back the same day with a few questions and a “Sure I can” message. I thought it odd that he hadn’t responded over the week-end, [...]