Thoughts on Marketing…

You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to [...]

Use the rule of threes to keep your marketing message moving forward.

Over the past few weeks, a self-proclaimed marketing expert has been filling my in-box with goofy letters. He wants me (and everyone else on his list) to promote his books and to invest in his new marketing company. He says he’s an expert marketer. But I have good reason to doubt that. The copy he [...]

Today’s email brought a link to a program that looked interesting, so I clicked. And just as soon as the page loaded, it started talking. It wasn’t just an introduction, either. It was a 15 minute video. I didn’t want to take the time right then to watch a video, so thought I could “turn [...]

How many times have you heard someone say that? Usually, it’s when they’ve been complaining about lack of business and someone is throwing out suggestions for improvement.  In most cases, the person doing the suggesting is someone who has gotten results with whatever marketing tactic they’re suggesting. Now I realize there ARE some ideas that [...]

Are you just itching to list some of those expired listings – and show those sellers what they’ve been missing these past weeks – or months? You can probably see exactly why they didn’t sell…Most likely it was one of these four reasons: The wrong price Ineffective marketing Poor presentation Lack of follow up But [...]

To some, those words may sound as if I’m talking about religion in marketing, or possibly some kind of New Age “woo-woo” marketing. But I’m not. The fact is, each of us is spiritual in some way – and it has nothing to do with going to church or following any kind of spiritual teachings. [...]

Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]