Thoughts on Real Estate Marketing…

A few minutes ago I received an email with the subject line: “Don’t ignore this.” The message itself informed me that the sender had written me yesterday and I had not responded – so I had BETTER respond today. As the old saying goes: “Three guesses about what I did, and the first two don’t [...]

It’s easy to get stuck. You know the message you want to convey, but how to give it a lead-in that will keep readers interested long enough to see it? You probably know that the purpose of the headline or subject line is to get readers to read the first sentence. The purpose of the [...]

Just now I opened my email to find this message: Hello, Your webinar is scheduled for Tuesday March 6th at 8pm EST. You must confirm your Webinar Event Notification subscription to receive access to your no cost BONUS Mobile Money Website. We have recently changed our mailing list hosting service to MySecureSend. If you wish [...]

You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to [...]

Use the rule of threes to keep your marketing message moving forward.

Over the past few weeks, a self-proclaimed marketing expert has been filling my in-box with goofy letters. He wants me (and everyone else on his list) to promote his books and to invest in his new marketing company. He says he’s an expert marketer. But I have good reason to doubt that. The copy he [...]

Today’s email brought a link to a program that looked interesting, so I clicked. And just as soon as the page loaded, it started talking. It wasn’t just an introduction, either. It was a 15 minute video. I didn’t want to take the time right then to watch a video, so thought I could “turn [...]

How many times have you heard someone say that? Usually, it’s when they’ve been complaining about lack of business and someone is throwing out suggestions for improvement.  In most cases, the person doing the suggesting is someone who has gotten results with whatever marketing tactic they’re suggesting. Now I realize there ARE some ideas that [...]