Thoughts on Real Estate Marketing…

You want to encourage communication with people who could be your clients… Are you doing things that make them leave instead? How often have you to wanted to leave a comment on a blog post – only to find that you need to log in first? Or even worse, that you need to register first [...]

Are your email messages helping you or hurting you? After you spend hours and perhaps even pay a real estate copywriter to help develop your marketing materials, are you erasing all the good those well-prepared materials do with email messages that don’t match the same quality of communication? When you answer an on-line inquiry or [...]

Today an email (with a link to this article) found it’s way to my in-box and made me really stop and think. Everyone who mails to a list has people who unsubscribe for one reason or another. Why do we let them leave without giving them any encouragement to stay? Why do we let them [...]

Lately there’s been some discussion on Active Rain about the best time to post to to your blog to get both views and comments. My own opinion is that late at night is better for me. (I don’t do mornings, thank you.) When I post mid-day I get very few comments. I’ve thought that was [...]

This week’s mail brought a promotion for would-be copywriters. It’s all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t [...]

A few minutes ago I received an email with the subject line: “Don’t ignore this.” The message itself informed me that the sender had written me yesterday and I had not responded – so I had BETTER respond today. As the old saying goes: “Three guesses about what I did, and the first two don’t [...]

It’s easy to get stuck. You know the message you want to convey, but how to give it a lead-in that will keep readers interested long enough to see it? You probably know that the purpose of the headline or subject line is to get readers to read the first sentence. The purpose of the [...]

Just now I opened my email to find this message: Hello, Your webinar is scheduled for Tuesday March 6th at 8pm EST. You must confirm your Webinar Event Notification subscription to receive access to your no cost BONUS Mobile Money Website. We have recently changed our mailing list hosting service to MySecureSend. If you wish [...]

You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your [...]

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]