Thoughts on Real Estate Marketing…

Are you just itching to list some of those expired listings – and show those sellers what they’ve been missing these past weeks – or months? You can probably see exactly why they didn’t sell…Most likely it was one of these four reasons: The wrong price Ineffective marketing Poor presentation Lack of follow up But [...]

To some, those words may sound as if I’m talking about religion in marketing, or possibly some kind of New Age “woo-woo” marketing. But I’m not. The fact is, each of us is spiritual in some way – and it has nothing to do with going to church or following any kind of spiritual teachings. [...]

Lately some of the major websites are using a tricky method to expose us to more and more ads. They’re taking a 200-300 word article and breaking it into 6 or 8 small pieces – each on it’s own page, surrounded by ads. Some entrepreneur sites are doing much the same. They give us part [...]

Maybe it’s a sign of desperation – Internet marketers becoming so frustrated by a lack of response to their offers that they lose their common sense. This week I’ve gotten multiple emails from two different marketers. I should take the time to unsubscribe from both of them. I’m not really sure how I got on [...]

If you send an ezine or newsletter – or if you’re thinking about starting – you’ve probably been as frustrated as I have with finding the “perfect system.” This one has one feature you want, that one has another, and none of them have it all! In my quest to simplify sending my ezine, I’ve [...]

Twice today I was reminded of something that makes me go off on a rant every now and then. It’s the way some real estate agents – and other business people – hide from those who just might turn into clients, if given the opportunity. How do they hide? By not including their location in [...]

Multi-family properties have been taking up my time and my thoughts this week. Not buying them or managing them – but writing about marketing them. A client had asked if I had a set of email drip marketing letters to help him list expired multi-family properties, and I didn’t. So I wrote some. Writing is [...]

A few minutes ago I checked my email and learned how naughty I’ve been. Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches [...]

Do you know why homeowners come to your real estate website? Everyone has their own reasons, but they probably loosely fit into two categories. * They want to check the pricing on other homes. * They want to find a good agent. They can learn about the listing prices of homes in their neighborhood by [...]

Valentine’s Day is almost here, and it’s a perfect time to reach out to past clients and your sphere of influence. Let those folks know you remember them with a simple Happy Valentine’s Day message. Tell them you appreciated their business and let them know you value their referrals. To make your message stand out, [...]