Thoughts on Real Estate Marketing…

Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]

A few minutes ago I checked my email and learned how naughty I’ve been. Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches [...]

Your email address should perform two important functions. It should make it easy for people to contact you, and it should show your professionalism.

The name “drip marketing” doesn’t sound very glamorous. In fact it sounds kind of, well, drippy. But its value in building relationships with your clients and prospects is far from drippy. Used in a permission-based e-mail campaign, or in a postal mail campaign, drip marketing does more than remind your prospects that you exist. It [...]

If you’re in business of any kind, your e-mail signature can be an even better “silent salesman” than your business signage, because it’s not fixed in one spot. You might think it’s only for business correspondence. Many real estate professionals have a signature with their name, the name of the company, a phone number, and [...]

Is your mailbox full of junk? Mine sure is, and some of it is getting really annoying. I can’t count how many e-mail marketers have been telling me things like “Only 2 days left” – “Today’s the last day!” and similar shouting-type messages for at least the past 3 weeks. If it’s the last day, [...]

Here’s hoping everyone had a pleasant Memorial Day week-end. If you or a loved one are a Veteran, thank you / thank them. I hope someone you saw today took the time to thank you for your service – and for preserving our freedom to send our random thoughts out over the airwaves like this. [...]

If you’re like me, your in-box is so filled with information there’s no way to find time to read it all. Right now I see 168 messages that I haven’t even clicked to open, and at least that many that I’ve looked at and plan to go read “later.” Some of them probably have good [...]

There are always a few – but today was like being on Pend Oreille Lake the first morning of the Fall Fishing Derby! But instead of boat-to-boat it was email-to-email. Generally I just delete each of them without looking, but tonight I scrolled down and scanned one of those messages. Those identity thieves are really [...]

My question for the day is a reaction to the ezines in my mailbox. There are some I love, and read clear through. John Forde’s for example. And then others I scan through, trying to see if there’s something good, and delete. The difference for me: Some have a good story or some good advice, [...]