Archive for 'editing'
Never Hit “Send” Without Self-editing
This week’s mail brought a promotion for would-be copywriters. It’s all about teaching you to write copy that sells, and how to run a successful copywriting business. The whole thing was “formulatic.” It had the scarcity – only 20 spots, so act now. It attempted to make you want the program by saying “this isn’t [...]
Posted: May 23rd, 2012 under copywriting, e-mail marketing, editing, effective marketing, Uncategorized.
Tags: copywriting, effective marketing, email marketing, marketing, marketing copy, self-promotion
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When adding blog content, double-check your work
When writing to my real estate copywriting clients, I always nag about checking and double-checking the links on their websites and in their emails. But I have to admit, once in a while I get sidetracked and forget. I’m sure glad I didn’t forget today! Seeing that my Active Rain profile was in sad need [...]
Posted: May 22nd, 2012 under blogging, editing, marketing, marketing copy, Uncategorized.
Tags: blogging, copywriting, editing, effective marketing, marketing copy, marketing mistakes
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