Archive for 'effective marketing'
Good Marketing Messages are Like Conversations
You want people to read your marketing messages, right? Then let your copy be a conversation… Not a lecture, not a demand, not even a blatant advertisement. Before you sit down to write, think about the people you want to reach. Then narrow that down to just one of them. Picture that person in your [...]
Posted: January 31st, 2012 under copywriting, e-mail marketing, effective marketing, marketing.
Comments: 2
Rule #1 in Writing Marketing Materials
Copywriting has plenty of rules for you to follow, and maybe even more than one that’s labeled “Rule #1,” but this one is too important to ignore. The rule is: Remember that it isn’t about you. Your marketing, if it’s to be effective, HAS to be about your prospective customers/clients and what they want or [...]
Posted: December 30th, 2011 under business writing, copywriting, e-mail, e-mail marketing, effective marketing, email marketing, internet marketing, marketing, marketing mistakes.
Tags: copywriting, effective marketing, email marketing, marketing, marketing copy, marketing mistakes, web marketing
Comments: none
Want More Testimonials and Positive Reviews? Try this…
Of course if you want your clients and colleagues to recommend you, you need to ask for testimonials. Even people who love your work will forget that their comments are valuable to you. But here’s another way to get more recommendations: Make the first move – recommend them first. If you’ve done business with someone [...]
Posted: November 26th, 2011 under effective marketing, giving testimonials.
Tags: testimonials
Comments: none
Endorsements Can Ruin Your Credibility
There’s a person I’ve been following for a while who puts out some good, useful information. And while I haven’t yet purchased anything from her, I have considered it. But now… I’m reconsidering that thought. Why? Because yesterday she wrote a persuasive email introducing her followers to one of her colleagues. She wrote quite a [...]
Posted: November 16th, 2011 under customer relations, effective marketing, expectations, false promise.
Tags: affiliate marketing, credibility in marketing
Comments: none
How Internet Marketers “Shoot Themselves In the Foot”
Today more and more people are using social networking sites and personal blogs to get their message out to potential clients and customers. Unfortunately, many of them are “shooting themselves in the foot” with the way their messages are presented. If you’re using these methods to reach and expand your audience, stop and think about [...]
Posted: October 23rd, 2011 under blogging, effective marketing, email marketing, internet marketing.
Tags: blogging advice, email marketing, internet marketing
Comments: 1
Beware: Not All Marketing Advice is Good Advice
A few years ago a writer had to convince an editor that their words were valid before they went into print. Even then, some of what we read was not good advice. Now that anyone can have a website and/or a blog, there’s not even an editor to convince. Anyone can write anything they please. [...]
Posted: October 20th, 2011 under blogging, copywriting, effective marketing.
Tags: blogging advice, communication, effective marketing copy
Comments: none
How to Write an Effective Email Marketing Message
E-mail is a wonderful way to reach a large number of people for little cost. But it won’t do you any good if it goes straight into the delete file. The first step is to pass the “glance test” and to create a friendly feeling in the minds of your readers. First pay attention to [...]
Posted: October 17th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, real estate marketing.
Tags: email marketing, how to write an email marketing message, real estate marketing
Comments: none
Use the “Rule of Threes” to Make Your Marketing Messages Flow
Use the rule of threes to keep your marketing message moving forward.
Posted: October 9th, 2011 under copywriting, e-mail marketing, effective marketing, email marketing, marketing letters, real estate copywriting, real estate marketing, real estate prospecting.
Tags: copywriting, effective marketing copy, effective marketing message, real estate copywriting
Comments: none
Attact Attention to Your Business this Halloween
One facet of business promotion is to make yourself visible. If everyone who might possibly use your services or buy your merchandise was aware of you and what you have to offer, your revenues would increase. But, a whole lot of people who might love you don’t even know you exist. Unfortunately, “same old, same [...]
Posted: September 24th, 2011 under business building, effective marketing, marketing.
Tags: effective marketing, marketing, real estate marketing, self-promotion, small business
Comments: none
Trying to Build a Business on a Tiny Budget?
A few weeks ago I told you I was working on a new e-book for real estate agents that would help. It’s finished now, and you can read all about it at www.promotemyrealestatecareer.com. In it, you’ll find 107 ways to promote your career, and all but about a dozen of those ways are either completely [...]
Posted: September 21st, 2011 under advertising, business building, effective marketing, marketing, marketing on a budget, marketing your real estate services.
Tags: advertising, effective marketing, internet marketing, marketing, real estate marketing, small business, web marketing
Comments: none
