Archive for 'effective marketing'
Why You Should Comment on Other People’s Blogs
Your competitors have blogs. People in industries related to yours have blogs. Are you reading them and taking the time to add a comment? If you want to increase exposure for your own business, you should. Every time you comment you have the opportunity to invite people back to your site, and on many blogs [...]
Posted: May 28th, 2010 under SEO, business building, effective marketing, inexpensive marketing, internet marketing, marketing, marketing on a budget, search engine optimization.
Tags: blogging, commenting, effective marketing, internet marketing, low cost marketing, marketing
Comments: none
The #1 Rule In Marketing…
Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]
Posted: May 15th, 2010 under copywriting, effective marketing, email marketing, marketing, reaching prospects, real estate advertising, real estate marketing, sales letter, small business marketing, web marketing.
Tags: advertising, effective marketing, email marketing, marketing, marketing copy, small business, web marketing
Comments: none
Why the Corner Grocery Needs a Website
If you own a small business, such as a corner grocery or a design service, you don’t need to bother with a website, right? No, wrong. Of course there’s nothing that says you have to have one – after all, you got along without one all this time. And, if you’re perfectly content with the [...]
Posted: May 3rd, 2010 under advertising, business building, effective marketing, good salesmanship, inexpensive marketing, marketing, small business marketing, web copywriting.
Comments: 2
3 Simple Ways to Get More Local Business
Have you gotten into a rut with promoting your local business? Do you feel stuck with running the same tired ads in the newspaper or printing up sale flyers to insert in sacks when customers make a purchase. If so, business probably isn’t increasing at a very rapid rate. So try these three simple steps [...]
Posted: May 2nd, 2010 under advertising, customer relations, effective marketing, inexpensive marketing, marketing, marketing on a budget, self-promotion.
Tags: advertising, low cost marketing, marketing, marketing budget, marketing plan, self-promotion, small business
Comments: 2
First, They Need to Trust You
Every day the news tells us about some new reason not to trust… this morning it’s all about high-level SEC agents spending their working hours viewing porn… while being paid what amounts to about $110 per hour, plus benefits. And that’s just the latest in a long line of news stories about lying, cheating, stealing, [...]
Posted: April 23rd, 2010 under business building, communication, direct mail marketing, e-mail marketing, effective marketing, email marketing, marketing.
Tags: build trust, drip marketing, effective marketing, email marketing, follow up, marketing, marketing copy, marketing plan, marketing with trust
Comments: 2
One Copywriter’s Pet Peeve: Lazy copy
Every writer has pet peeves that make him or her cringe. I actually have two. The first one is “I want to thank…” It must be just me, because I see it and hear it all the time, but my instant reaction is always “Well, then why don’t you do it if you want to?” [...]
Posted: April 3rd, 2010 under advertising, communication, copywriting, effective marketing, market analysis.
Tags: advertising, copywriting, effective marketing, marketing, web marketing
Comments: none
Should You FAX Your Marketing Message?
In a word… NO. Not unless the recipient has given you permission and told you they prefer FAX communications from you. Back when I had the real estate office there was one particularly annoying sales person who wanted to sell us things like imprinted pens, notepads, calendars, etc. She also carried flyer boxes, sign frames, [...]
Posted: March 22nd, 2010 under customer relations, effective marketing, marketing, success strategies.
Tags: advertising, effective marketing, marketing
Comments: none
Do You Ever Look at Your Phone Number?
I just read an entertaining article about the perils of not carefully proofreading your marketing materials before you send them out into the world. (Entertaining to read – not so entertaining to the poor folks who missed a detail in proofreading.) Specifically, it was about what can happen if you fail to check to see [...]
Posted: March 12th, 2010 under effective marketing, mail order, marketing, proofreading.
Tags: details count in marketing, effective marketing, importance of proofreading, mail order marketing, print marketing, proofreading
Comments: 1
Action You Can Take Today to Build Your Business
Want to do something today – right now – that will help build your business? If you have a pen, a piece of paper, an envelope, and a stamp, you can do just that. You can write a thank you note. In fact, you’ll do even better if you write a dozen thank you notes. [...]
Posted: March 1st, 2010 under business writing, communication, customer contact, customer relations, customer retention, effective marketing, inexpensive marketing, letter writing, marketing, marketing on a budget, professional image, public relations, real estate marketing, self-promotion, thank you notes.
Tags: effective marketing, follow up, law of attraction, low cost marketing, marketing, marketing budget, self-promotion
Comments: 2
Unsubscribes that don’t… how rude!
Is your mailbox full of junk? Mine sure is, and some of it is getting really annoying. I can’t count how many e-mail marketers have been telling me things like “Only 2 days left” – “Today’s the last day!” and similar shouting-type messages for at least the past 3 weeks. If it’s the last day, [...]
Posted: February 25th, 2010 under advertising, e-mail, e-mail marketing, effective marketing, email marketing, marketing.
Tags: autresponders, email marketing
Comments: none

