Thoughts on Real Estate Marketing…

A few minutes ago I checked my email and learned how naughty I’ve been. Someone – I’m not sure who he is – let me know that this is the eleventh letter he’s sent me and I have not responded!! He went on to tell me that it should only take 5 to 8 touches [...]

Do you know why homeowners come to your real estate website? Everyone has their own reasons, but they probably loosely fit into two categories. * They want to check the pricing on other homes. * They want to find a good agent. They can learn about the listing prices of homes in their neighborhood by [...]

You already know how important it is to write about your reader, not about yourself. Every letter you write should either begin with “you” or with a statement or question that speaks directly to the reader. Starting with “I,”  “we,”  “my,” or “our” is a sure way to get your letter tossed or deleted … [...]

Let your email signature act as a silent salesman, traveling the world, promoting your services.

Hiding behind a first name or a label such as “support” is a sure way to get your email deleted rather than read. When email marketing, let your prospects know who you are and why you’re writing them.

Yesterday I told you about one ridiculous email – here’s one that makes a similar, yet even more annoying mistake. (At least, it’s more annoying in my opinion.) The subject line was: “You are about to lose a couple hundred dollars” Here’s the beginning of the letter – which, like yesterday’s example, doesn’t tell me [...]

Assuming readers know who you are and why you’re writing is a sure way to cause your email appeals to fail. When writing follow-ups, assume that your reader missed your first message, and re-state the reasons why he should be interested in your offer.

Tonight I got another goofy email: “Hi Marte, I wanted to follow up about that our Summer Special Offer, which allows you to save 50% of your budget, ends in 3 days. Place an order today and we will build 50% Bonus Links For Your Order For Free! Offer ends on August 21. Order now.” [...]

Everyone knows the list is important – that’s why there are so many dozens (hundreds??) of programs out there telling you how to build a big list. But what if you have a list but need to switch autoresponders? The experts say you could lose as much as 60% of your list, and at first [...]

Pick up a newspaper, read an e-mail, or browse web pages, and you’ll see dozens of marketers breaking the #1 rule, and wondering why success continues to elude them. What is that #1 rule? “It’s not about you.” Many marketers think that their message should be about themselves and all the wonderful products they sell [...]